Adapt your strategy !

Access to property ownership has not changed much over the past 30 years. But we certainly need to keep an eye on the evolving demographics of our society and keep them in mind when building our real estate strategies. Baby-Boomers, Generation Xers, Millennials, Generation Zers, and even immigrants… These new client classifications are linked to specific behaviours and expectations. Here are several elements that will help us plan ahead and remain competitive by offering adapted products.